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Christ-Erlöser-Kathedrale, Moskau, Foto © Instagram / Saikovsky

Foto © Instagram / Prismaonline

Moskau City, Foto © Instagram / Prismalise

Foto © Instagram / Prismarus

Russian App trend transforms pictures into art pieces

After its release on 11 June, the Russian App Prisma became an immediate hit. Not only has the App reached users in Russia but across the world. Users from Germany and the USA have given high ratings to the innovative photo editing Web-App.

Photo and video editing Apps are currently a gigantic hype, the most recent being the video-filter App MSQRD by Masquerade, which started up in White Russia. What makes the App so entertaining is the feature for recording video selfie animations. The tool offers a range of funny masks, special effects and filters – monsters, animals and famous personalities to name a few – to change the recording and morph one’s own appearance.

Just three months after launching, the founders of Masquerade sold their booming App to Facebook. Although the final sum of the deal was not made public, experts estimate a threshold of a double-digit million value. Developers of the Russian App PRISMA have set their hopes on a similar success.

Yet what is so unique about the Russian art App, when there is already an abundance of successful photo editing Apps? In contrast to conventional Apps, PRISMA alters pictures to an even greater extent. The Application does not filter photos; it completely recreates the picture into a desired style of art, for which it relies on complex neural networks. Astonishing little pieces of art are created in the blink of an eye, as the processing takes place on the developers’ servers. From an assortment of 20 well-known artists – from Van Gogh to Edvard Munch, Picasso and Wassily Kandinsky – a particular style can be chosen to transform an everyday Selfie into anything ranging from a Kandinsky or Chagall work of art to a self-portrait of the popular Marvel Comics superheroes.

According to the director of Prisma Labs, Alexei Moissejenkow, the App will continue to evolve. New filters and special effects will be added. Moreover, users will be able to record short videos in the near future. The App and its editing features are free of charge as well as free of advertisements – a rarity nowadays. So far, PRISMA is only available for iOS. However, the developers will be starting an Android compatible version in the near future.

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